{"id":1548,"date":"2026-05-11T03:13:38","date_gmt":"2026-05-11T03:13:38","guid":{"rendered":"https:\/\/prp-group.co.id\/?p=1548"},"modified":"2026-05-11T11:30:12","modified_gmt":"2026-05-11T11:30:12","slug":"digital-marketing-executive","status":"publish","type":"post","link":"https:\/\/prp-group.co.id\/id\/digital-marketing-executive\/","title":{"rendered":"DIGITAL MARKETING EXECUTIVE"},"content":{"rendered":"<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">\ud83d\udd39<strong> Deskripsi Pekerjaan<\/strong> <\/span><strong>\ud83d\udd39<\/strong><\/h3>\n<ul>\n<li aria-level=\"1\"><b>CONTENT STRATEGY AND CREATION<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is the &#8220;creative&#8221; core of the job. Not just only making posts; but also building a narrative.<\/span><b>\u00a0<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Content Ideas Research: <\/b><span style=\"font-weight: 400;\">Conducting content research to find ideas and understand the types of content created by competitors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Content Planning: <\/b><span style=\"font-weight: 400;\">Developing monthly content calendars that align with marketing goals and seasonal trends.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Content Writing and Copywriting: <\/b><span style=\"font-weight: 400;\">Preparing written material for Instagram content that will be posted and c<\/span><span style=\"font-weight: 400;\">rafting engaging, platform-specific captions that match the brand\u2019s &#8220;voice&#8221;<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Content Brief: <\/b><span style=\"font-weight: 400;\">Directing and supervising the Graphic Designer, and providing creative visual briefs to the Graphic Designer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Trend Jacking: <\/b><span style=\"font-weight: 400;\">Identifying viral trends or memes early and adapting them to the brand in a way that feels authentic, not forced.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Multimedia Production: <\/b><span style=\"font-weight: 400;\">Creating or overseeing the production of high-quality assets (short- form video\/Reels, graphics, and photography)<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>COMMUNITY &amp; REPUTATION MANAGEMENT<\/b><\/li>\n<\/ul>\n<p>Being the bridge between the brad and the audience.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Engagement: <\/b><span style=\"font-weight: 400;\">Responding to comments, DMs, and mentions in a timely and helpful manner.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Brand Advocacy: <\/b><span style=\"font-weight: 400;\">Cultivating a loyal community by initiating conversations and encouraging User-Generated Content (UGC).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Reputation Management: <\/b><span style=\"font-weight: 400;\">Monitoring for negative sentiment and escalating potential PR issues before they spiral. <\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>PERFORMANCE TRACKING &amp; ANALYTICS<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The &#8220;science&#8221; side of the role. If you can\u2019t measure it, it didn&#8217;t happen.\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Reporting: <\/b><span style=\"font-weight: 400;\">Using tools (like Sprout Social, Hootsuite, or native insights) to track KPIs like Reach, Engagement Rate, and Click-Through Rate (CTR).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Audit &amp; Adjust: <\/b><span style=\"font-weight: 400;\">Analyzing why a specific post flopped or flew and adjusting the strategy based on those data points.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Competitor Analysis: <\/b><span style=\"font-weight: 400;\">Keeping a pulse on what rivals are doing to ensure the brand remains competitive.<\/span> <b><br \/>\n<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>PAID SOCIAL &amp; COLLABORATION<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Ad Support: <\/b><span style=\"font-weight: 400;\">Assisting with (or managing) boosted posts &amp; paid social campaigns to increase reach.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Influencer and Media Relations: <\/b><span style=\"font-weight: 400;\">Identifying and reaching out to influencers or creators for collaborations and tracking their performance. Then, work with the Media Agency for article written.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>SEARCH ENGINE OPTIMIZATION (SEO) &amp; SEM)<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The goal here is visibility. You ensure the brand is the first thing people see when they search for relevant terms.\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>On-Page &amp; Off-Page SEO: <\/b><span style=\"font-weight: 400;\">Optimizing website content, meta tags, and building backlinks to improve organic rankings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Keyword Research: <\/b><span style=\"font-weight: 400;\">Using tools like SEMrush or Ahrefs to find high-traffic, low-competition terms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>PPC Management: <\/b><span style=\"font-weight: 400;\">Running and optimizing paid search campaigns (Google Ads) to ensure a low Cost-Per-Click (CPC).\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>EMAIL &amp; LIFECYCLE MARKETING<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nurturing leads once they&#8217;ve entered the brand\u2019s \u201corbit\u201d<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Campaign Execution: <\/b><span style=\"font-weight: 400;\">Designing and sending newsletters, product announcements, and promotional offers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Automation: <\/b><span style=\"font-weight: 400;\">Setting up &#8220;drip campaigns&#8221; (e.g., welcome emails or abandoned cart reminders)<\/span><b>.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Segmentation: <\/b><span style=\"font-weight: 400;\">Dividing the email list into groups (e.g., by location or buying habits) to ensure high relevancy.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>PERFORMANCE MARKETING &amp; ANALYTICS<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is the most critical part of the role\u2014proving the value of every rupiah spent.<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Data Synthesis: <\/b><span style=\"font-weight: 400;\">Consolidating data from Google Analytics 4 (GA4), heatmaps, and CRM software.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Conversion Rate Optimization (CRO): <\/b><span style=\"font-weight: 400;\">A\/B testing landing pages and CTA buttons to see what makes users take action.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>ROI Tracking: <\/b><span style=\"font-weight: 400;\">Calculating the Return on Ad Spend (ROAS) and adjusting budgets to favor the best-performing channels.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>WEBSITE &amp; CONTENT OVERSIGHT<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ensuring the &#8220;digital storefront&#8221; is functional and fresh\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>CMS Management: <\/b><span style=\"font-weight: 400;\">Updating the website via WordPress, Shopify, or Webflow.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Collaboration: <\/b><span style=\"font-weight: 400;\">Working with designers and copywriters to ensure the brand message is consistent across all touchpoints.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">**********<\/span><span style=\"font-weight: 400;\">**********<\/span><span style=\"font-weight: 400;\">**********<\/span><\/h3>\n<h3><strong>Kualifikasi Pekerjaan<\/strong><strong>\ud83d\udd39<\/strong><\/h3>\n<ul>\n<li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Bachelor\u2019s degree in Marketing, Communication, or related field<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">2\u20134 years experience in digital marketing or social media<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Strong skills in content planning, copywriting, and social media management<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Up-to-date with trends and able to create engaging, relevant content<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Good communication skills for handling audience engagement and community<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Basic knowledge of analytics tools (Instagram Insights, Social Blade, etc.)<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Able to analyze performance and optimize content based on data<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Experience with paid ads (Meta\/TikTok) and influencer collaborations is a plus<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Understanding of SEO\/SEM and keyword research is a plus<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Familiar with CMS (WordPress) and email marketing tools is a plus<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Creative, proactive, and detail-oriented<\/span><\/li>\n<li><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">Able to work fast, manage multiple tasks, and collaborate with teams<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Send your best CV to email<\/span>:<\/p>\n<p><span style=\"font-weight: 400;\"><span class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\">\ud83d\udce5 andreasg.prp@gmail.com and \ud83d\udce5 dme@prp-group.co.id<\/span><\/span><\/p>\n<p>Subject: Nama_Posisi<\/p>\n<p><em>*Penempatan: Kalideres, Jakarta Barat<\/em><\/p>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<p><a href=\"mailto:career@prp-group.co.id\"><button type=\"button\">Kirim Email<\/button><br \/>\n<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\ud83d\udd39 Job Responsibilities \ud83d\udd39 CONTENT STRATEGY AND CREATION This is the &#8220;creative&#8221; core of the job. Not just only making posts; but also building a narrative.\u00a0 Content Ideas Research: Conducting content research to find ideas and understand the types of content created by competitors. Content Planning: Developing monthly content calendars that align with marketing goals and seasonal trends. Content Writing and Copywriting: Preparing written material for Instagram content that will be posted and crafting engaging, platform-specific captions that match the brand\u2019s &#8220;voice&#8221;. Content Brief: Directing and supervising the Graphic Designer, and providing creative visual briefs to the Graphic Designer. Trend Jacking: Identifying viral trends or memes early and adapting them to the brand in a way that feels authentic, not forced. Multimedia Production: Creating or overseeing the production of high-quality assets (short- form video\/Reels, graphics, and photography) COMMUNITY &amp; REPUTATION MANAGEMENT Being the bridge between the brad and the audience. Engagement: Responding to comments, DMs, and mentions in a timely and helpful manner. Brand Advocacy: Cultivating a loyal community by initiating conversations and encouraging User-Generated Content (UGC). Reputation Management: Monitoring for negative sentiment and escalating potential PR issues before they spiral. \u00a0\u00a0 PERFORMANCE TRACKING &amp; ANALYTICS The &#8220;science&#8221; side of [&hellip;]<\/p>","protected":false},"author":3,"featured_media":1549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/prp-group.co.id\/id\/wp-json\/wp\/v2\/posts\/1548"}],"collection":[{"href":"https:\/\/prp-group.co.id\/id\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prp-group.co.id\/id\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prp-group.co.id\/id\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/prp-group.co.id\/id\/wp-json\/wp\/v2\/comments?post=1548"}],"version-history":[{"count":2,"href":"https:\/\/prp-group.co.id\/id\/wp-json\/wp\/v2\/posts\/1548\/revisions"}],"predecessor-version":[{"id":1556,"href":"https:\/\/prp-group.co.id\/id\/wp-json\/wp\/v2\/posts\/1548\/revisions\/1556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prp-group.co.id\/id\/wp-json\/wp\/v2\/media\/1549"}],"wp:attachment":[{"href":"https:\/\/prp-group.co.id\/id\/wp-json\/wp\/v2\/media?parent=1548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prp-group.co.id\/id\/wp-json\/wp\/v2\/categories?post=1548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prp-group.co.id\/id\/wp-json\/wp\/v2\/tags?post=1548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}